Friday, July 24, 2009

You gotta be kidding, right?

Let's talk about tricky sloganizing, shall we? Dunkin Donuts newest: "America Runs on Dunkin'!" with little pictures for those who don't understand the message: Picture of ' Merica. Picture of a runner, ala' the Olympics. Picture of a donut.

Wow. Donuts+Running='s did someone in their advertising department say "HEY! These donut's are getting a BAD RAP! Saying they promote obesity and have little to NO nutritional value? What about JELLY filled donuts, friends?!?! THAT is a fruit if I ever SAW one. No, no, no...the time has come to help the noble pastry RISE from it's painful yoke of unhealthiness while we usher in a NEW DAY OF THE DONUT...! AND THAT MEANS RUNNING!!!"

Why not just run a smear campaign on foods that are a good source of iron and vitamins? Or are a prime source of roughage?

"SPINACH! It will MAKE you play WII FAT!!!"
"F#CK BROCCOLI! Do you WANT to have DOUBLE CHINS?!?!"
"Baked potato? HOW ABOUT COUCH POTATO!"
"KALE WILL SMOTHER YOU IN YOUR SLEEP!"
"America is screwed with tomatoes" (This is where you have the picture of 'Merica. A screw...or a silhouette of someone, you know, getting screwed. And the noble lycopene laced tomato.)

Equating donuts and health. I donut know.




(Flashback) A really happy memory from when I was a kid was when my dad would take me either to Dunkin' or to Jack's Bakery over by NHCC for a donut and milk after my hockey games. He'd get a coffee and usually an apple fritter. I'd get a 1% milk and either a long john (They weight 16lbs at Jack's) or one of those powdered jobbies filled with chocolate cream and the "chocolate frosting nipple looking thing" on top. The smell is what will take you back at DD.

In high school, we would/could order a dozen to demolish amongst 2-3 of us or order a variety of 24-36 donut holes. Oof.

As an A-Dult, I learned to appreciate their coffee. DD does have some pretty strong and tasty coffee.

And as an aging frasser in a world where DD is coming back, and now apparently using a picture of a runner to pimp their D's as opposed to a middle aged man muttering "It's time to make the donuts..." I can't remember the last time I had one.

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